Maybe they have priced them too high and aren't selling enough. I don't have a real explanation for it, except to say maybe they aren't making enough.
Now, right now, I can go buy a 'clearance' 335 satin for 1600, or a gloss for 1900. (The price spread is due to the 'faded' or Satin ones, as opposed to the 'Custom shop' or reissues.at least as far as I can tell or remember). At least in the 3 GC's here, which are the only game in town right now. Shortly after, in the corse of one year, the asking price for NEW 335's was/is a LOT more, from maybe 2800 to 4k. Shortly before that, and for a good amount of years, a 'standard' normal 335 was selling new for around 1900-2200 bucks. Just one or two short years ago, a Gibson ES-345 NEW was listed at 4200 bones, but could be easily negotiated to 3900.